In a move to signify the travel industry in Asia gradually opening and braving new realities in leisure, MICE and corporate travel, ITB Asia 2021 opened virtually today. In the course of the next few days, more than 3,200 travel products will be showcased to international attendees. Besides, over 900 buyers, 400 sponsors and exhibitors from all over the world will come together to explore business opportunities and connect with travel trade suppliers and partners.
For the first time, Asia’s leading travel trade show will run for five days, from October 25 to 29, as an entirely virtual event, bringing together international exhibitors with travel trade buyers and trade delegates. ITB Asia Virtual Conference is happening from October 26-28 and will feature a number of key industry speakers who will provide thought-provoking insights and presentations during the event.
Katrina Leung, Managing Director of Messe Berlin (Singapore), the organiser of ITB Asia, said, “This year will be the most important ITB Asia show to date. After 1.5 years, the tourism industry is showing promising signs of recovery, with testing, safe travel bubbles and vaccination campaigns increasingly normalising travel, but there is still a long way to go to reach pre-pandemic levels. If the pandemic, which caused closed borders, travel restrictions and strict safety measures, has taught us one thing, it’s that our industry must remain flexible and keep re-inventing itself. At ITB Asia Virtual, the industry comes together to establish high-quality networks, conduct business, and share valuable knowledge. What makes this industry so unique is its ability to always turn crises into opportunities and innovations.”
Berlin Brandenburg Airport (BER) and the Saudi Tourism Authority are premiering as Elite Partners of this year’s ITB Asia 2021 Virtual show. A large number of visitors are expected to attend the webinars on October 26 (Saudi Tourism Board) and October 27 (BER) at 2 pm, which are curated exclusively for the Asian travel trade market.
The virtual exhibition continues to facilitate business meetings, showcase interactive digital exhibition booths, promote engagements through video calls and 24/7 chat functions for the show’s 400 sponsors and exhibitors from around the world, allowing effective engagements with key clients and partners.
Being a global stage, the virtual exhibition will feature destinations including Azerbaijan Tourism Board, Maldives Marketing Tourism Promotion, Meet Taiwan, Ministry of Tourism and Creative Economy of the Republic of Indonesia, Japan National Tourism Organisation, Saudi Tourism Authority, Seoul Tourism Organisation, Singapore Tourism Board, Tourism Authority of Thailand, Tourism Promotions Board Philippines, Visit Scotland and Zagreb Tourist Board.
Under the overarching conference theme of The Decade Ahead: Braving New Realities in Travel, visionary pioneers and leading figures will gather at the 3-in-1 show ITB Asia, MICE Show Asia and Travel Tech Asia 2021 Virtual, sharing their up-to-date insights and discussing key strategies to lead the industry towards recovery and growth.
How to remove barriers to travel, accelerate international recovery and ultimately make sure the travel, tourism and MICE industries become more inclusive and sustainable? This is one of several big and important issues that the conference’s keynote sessions will cover.